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FAQ'S

Frequently Asked Question

Until recently, the prevailing view assumed lorem ipsum was born as a nonsense text. It's not Latin, though it looks like it

Q. What is a canonical tag?

A rel="canonical" tag tells search engines which URL is the “master” version of a page when there are duplicates, consolidating ranking signals.

Q. How do I create an XML sitemap?

Generate an XML file listing your site’s URLs (with <loc>, <lastmod>, etc.) and upload it to /sitemap.xml, then submit it in Google Search Console.

Q. What is robots.txt?

robots.txt is a plain-text file at your domain root that instructs crawlers which parts of your site to allow or disallow.

Q. What are hreflang tags?

hreflang attributes specify language and regional targeting for pages, helping search engines serve the right locale version.

Q. What is a meta robots tag?

A <meta name="robots" content="index, follow"> tag controls crawling and indexing on a per-page basis.

Q. What are Core Web Vitals?

Core Web Vitals are Google’s metrics for page experience: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

Q. How can I improve page speed?

Optimize images, minify CSS/JS, enable GZIP compression, use a CDN, and defer non-critical scripts.

Q. What is lazy loading?

Lazy loading defers off-screen images/videos until they’re needed, reducing initial page weight and improving load times.

Q. What is Critical CSS?

Critical CSS is the minimal inline style needed to render above-the-fold content immediately, delaying the rest until after load.

Q. What is Google Tag Manager?

GTM is a container that lets you deploy analytics and marketing tags via a web interface—no code deploys needed after the initial snippet.

Q. How do I set up GA4?

Create a GA4 property in Analytics, add the gtag.js snippet (or GTM container) to your site’s <head>, and configure your data streams.

Q. What are UTM parameters?

utm_source, utm_medium, utm_campaign, etc., are query strings appended to URLs to track campaign performance in analytics.

Q. How do I track custom events?

Push events into dataLayer and configure triggers/tags in GTM or use gtag('event', ...) calls directly in your code.

Q. What is Cost Per Click (CPC)?

CPC is the amount you pay each time someone clicks your ad. It’s calculated as total spend ÷ total clicks.

Q. What is Cost Per Acquisition (CPA)?

CPA is the cost to acquire a customer or conversion, calculated as total spend ÷ total conversions.

Q. What is Return on Ad Spend (ROAS)?

ROAS measures revenue generated per dollar spent on ads, calculated as revenue ÷ ad spend.

Q. What is Customer Lifetime Value (LTV)?

LTV estimates the total revenue a customer will generate over their relationship with your brand.

Q. What is data-driven attribution?

Data-driven uses your actual conversion data to algorithmically assign credit across touchpoints.